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Forums
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| Getting Started – If you're new to the world of search (SEO and SEM), this is the forum for you. | 0 | 0 |
| Affiliate Marketing – An affiliate marketer sells a product for a merchant and receives a commission in return. Affiliate companies range from power houses like Amazon to individuals trying to get the word out on their product or service. This forum covers everything from affiliate networks such as CJ down to affiliate legislation such as the recently passed Amazon Tax. | 1 | 3 |
| Publishing – The publishing forum is dedicated to publishers of content, including those monetizing their sites with online advertising programs (PPC, PMC, etc.) such as Google's Adsense. | 0 | 0 |
PPC – PPC stands for Pay Per Click. The most popular PPC program today is Google's Adsense for publishers. |
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Adsense – Adsense is a popular PPC program used by many bloggers to monetize their website by placing ads in and around their content. |
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| Research – A good search marketing campaign involves a lot of research. From competition analyses to keyword analyses, the best search marketers put in the research hours before the content hours. | 0 | 0 |
Competition – An analysis of your competitors is paramount to helping you understand how difficult it will be, and the tactics you should use, to outrank your competition in the SERPs (Search Engine Results Pages). |
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Domain Names – One of the most important aspects of your online presence, a domain name that is catchy and memorable will keep your visitors coming back for more. |
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Keywords – Keyword analysis and research is one of the most important aspects of a successful search marketing campaign. You want to know not only what consumers are searching for in your industry, but compare your results to your competition to find out how difficult it might be to penetrate a particular content niche. |
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Search Results – The SERPs (Search Engine Results Pages) are the tracks that your website rides on. The important thing is driving your website to a station with many visitors (ie. a top search engine result). That is what search marketing is all about. |
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| Search Marketing – Search marketing is the science behind search. It involves an entire marketing campaign geared towards driving your website to the top of SERPs and attracting as many visitors as possible. | 0 | 0 |
Traffic Building – There are many ways to build the flow of traffic to your website. Some legitimate, and some less so. True search marketers will focus primarily on organic search, and combine this with paid search to round out their traffic campaigns. |
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Organic Search – Organic search marketing is used to target the center of the SERPs - in other words, the search results you can't buy. A high organic search position will get the most traffic to your website. |
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Paid Search – Paid Search can get you some traffic, but not nearly as much as organic search. Paid search links generally show up to the top and right of organic search results. Paid links can also appear on publishers' websites. |
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| Search Engines – Search engines play the greatest role in search marketing because they're the technology that sends website owners their traffic. The three prominent players are Google, Yahoo, and MSN. | 0 | 0 |
Google – Google is the king of search engines, owning over 60% market share. |
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| Social Media – Social media is all the rage these days. Facebook, Twitter, Myspace and others allow you to reconnect with your network of friends and colleagues in near real time. | 0 | 0 |
Facebook – Facebook, founded by Mark Zuckerberg, is one of today's leading social media websites. It lets you connect with friends and family, share photos, and more. |
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Twitter – The Twitter website is unique in that it lets users share, in real-time, short updates of what they're doing. Twitter is primarily used by celebrities, bloggers, sports stars, and recently, businesses and everyone else. |
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LinkedIn – LinkedIn is the business version of Facebook. Instead of sharing photos and playing silly games with people, you network and connect with colleagues and professionals in your industry. LinkedIn is a great way to find work, collaborate on a project, and post jobs. |
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